On Monday October 15th after threats and lawsuits from content owners YouTube released its video content identification system.
The new system works by requiring copyright holders to submit copies of material that they want protected. YouTube then scans that material and uses it to block the upload of clips or videos that contain any of the copyrighted material.
According to an article published on the ars technica website "So far, the company is offering few details on how this works, its accuracy, and what limits it adheres to in order to allow fair uses of copyrighted material (it did say that a couple seconds of matching video would not be flagged, but offered no more details).
YouTube believes that the new system will put the copyright owners in control. Not only will content owners be able to block videos but they will also have the ability to make their material public.
The article goes on to say that "YouTube is aware of the problems that widespread filtering can cause, and it pledges that the new system won't "impede the free and fast communication YouTube has enabled-whether it be political debate, underground marketing, or the latest in dorm-room comedy."
It will be very interesting to see what effect YouTube's decision to filter content will have on other internet mediums.
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This kind of thing really annoys me. People like to put together music videos or humorous compilations or whathaveyou for their favorite shows of movies, and I don't see what harm that will do to the copyright holders. In fact, it seems to me that having fan-made material out there would boost sales or movie attendance.
Obviously, if the videos are just reposting something that someone else already put out there, then there are copyright issues (though the line there is hazy too).
But seriously. What do the copyright holders have to lose from one little fan film?
I hope YouTube uses this new program with discretion.
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